Ashoka

A multinational nonprofit helping people to adapt and lead in a world of accelerating change.

About Ashoka

Ashoka is a global pioneer in the field of social entrepreneurship. Since their founding in 1980, they have created an international community of thousands of change leaders across the globe. Through collaboration, these changemakers transform national institutions and cultures for the good of society.

The Context

Ashoka changemakers are located at disparate (and often remote) locations around the world. As a global organization, it’s challenging to keep their finger on the pulse of all activities within their network. Ashoka was seeking a digital solution that met two needs: First, to create a two-way conversation between the organization and their network, and second, to offer a digital space for their network to share their changemaker narratives and connect with each other’s efforts.

The App

Ashoka engaged Hatch to connect with their global community of changemakers using a storytelling app. Key functionalities include:

• Video, photo, audio and text uploads and captioning
• An interactive gallery featuring all contributions by the Ashoka network
• Ability to tag media and catalog favorites
• App-wide search

The App Management Platform

The Ashoka team can activate and engage their network by:

• Sending targeted push notifications
• Updating in-app content and designs
• Tracking user analytics and evolving their app in response to those insights

The Impact

The Ashoka app is a tool to engage their network of changemakers and collect powerful stories in a way that is transparent and authentic. With these stories, Ashoka closes the gap between their organization and their network, enabling them to learn and adapt to the needs of their participants. Access to this powerful, raw content generated by their changemakers helps them to collect narratives and demonstrate impact - straight from the source.

“The Hatch platform is easy to use and empowering, and the speed with which we were able to launch our app was impressive. My favorite part of the experience has been the people. I know the Hatch team is invested and passionate about our idea and its success, and it’s demonstrated in their responsiveness and ability to accommodate our needs.”

- Mohsin Mohi Ud Din, Director of Storytelling Innovation, Ashoka Youth Ventures

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