Designing Apps in 2019: What you need to know
Mobile development is a rapidly expanding and ever-changing environment. Staying on top of the current trends in the market is essential for any developer to succeed in today’s digital space. To help you ensure that your app is the best it can be, we have outlined the Top 5 trends in UI and App Design to help you deliver an amazing product to your customers.
Here is our list:
- Interactive & Functional Animations
Great user interface (UI) designers take every opportunity to personalize and stylize the user experience of the digital asset that they are creating. Creating interactive and functional animations creates a unique opportunity for your users to connect with the mobile app and increases their overall engagement, enjoyment, and satisfaction. The app Acorns offers a great example. Acorns is a mobile investing app that utilizes animations to help their users visualize their own financial portfolios and the potential that exists in their investment. The inclusion of these animations gives a unique and visually appealing experience that allows the user to see the potential growth of their portfolio and the impact of their actions. The animations demonstrate the growth of the “acorn” providing visual cues to support the information that appears on the screen. The inclusion of the functional animations provides a more unique and robust experience for the app’s user.
- Refined Typography
Consumers respond strongly to the design of mobile applications. If the application does not look “new” or “unique” there is a good chance consumers will feel that your app is outdated and no longer being supported. To combat this, most developers are leaning towards an increased focus on creating beautiful and easy to engage interfaces on mobile applications. The best way to do that is to realign the design elements the applications use such as typography to reinforce communication. The days of just using a simple sans serif are long gone, and the return of unique typography provides a new opportunity for mobile design theory in action. An example of this trend in action is TheRealReal. TheRealReal uses multiple typefaces in their mobile app to help convey different messages. Including modern sans serif fonts for easy reading, with more ornate and serif fonts to highlight important sections and elements within their app’s interface. With their use of refined typography, they are able to create a visual experience that matches the theme of their app. Utilizing this aspect of graphic design provides additional graphic reinforcement to create a more holistic experience for the user.
- Layers, Layers, & More Layers
Following the same trend of creating intricate and interactive experiences inside mobile applications, layers and layers of content have made a resounding comeback. With multiple layers you are able to increase the utility offered by a single screen within your mobile application, allowing users to feel a more complete and unified experience. Layers allow for you to place your content in new ways, crafting truly unique experiences for your consumers. One app making the most out of layers is Transit, one of the top public transit apps on the Apple App store. By combining almost all information a user could want on one screen Transit is able to utilize stacking layers to provide a seamless experience for their users and reducing the overall clicks needed to access information.
Designing a great app needs to be supported by a strong user experience. That’s why it is important to always consider user testing when developing your app to ensure that the visual experience supports the user’s experience. Doing user tests of a pre-release or updated version of any app is a way to understand and improve your product. By thoroughly testing your user experience, you can optimize your app’s user experience (UX) and user interface (UI) to increase adoption and engagement.
- Strong Color as a Design Element
Color is making a strong comeback in a lot of apps as an essential element of graphic design. With so many apps sporting a white or gray as the main interface color for their apps, they are choosing to add in small bursts of colors to increase the visual diversity. This provides a refreshing and interesting experience for their users by cutting through the necessary monotony that may occur when creating a clean and minimal interface. Using strong colors and gradients inside the app also provides an opportunity to increase the visibility of your branded content. These additional graphical moments are great ways to ensure consumers associate you with the visuals you hope for and helps to highlight key information in your application. An example of this is Taco Bell and its new release of their mobile food ordering app. By manipulating opacity with the inclusion of gradients and strong blues, purples, and pinks Taco Bell is able to create a visually appealing experience for users of their apps.
Minimalism is here and going strong. Nothing is more common in a mobile app’s design than a simple gradient and white text. That said, minimalism is a strong trend for 2019 as it provides users a direct connection with the content you create without creating an overly complex experience. Being extremely selective with the design elements and purely focusing your users’ attention on the content you are providing has positive effects on engagement and overall user retention and satisfaction. Apple is one of the biggest users of this minimalist concept, as we just learned from their preview of iOS 13 from WWDC 2019. With the redesign of many of the critical stock apps on the iPhone, Apple is pushing the idea of minimalism to a new level. By refining the experience and highlighting only essential features, they are able to create an unmatched experience on their mobile platform exemplifying simplicity in design at its best.
Developing a mobile application is only the first step in the process, now that you have a quality product it is important to understand how to bring your product to market. Some mobile applications take years to go from idea to implementation, and when that time comes understanding what you need to consider when pricing your applications is important to supporting the future of your application. Once you have price figured out the most important step is making sure your application is launched successfully on your app store of choice. Hatch Apps has prepared an essential guide to help make that process more transparent for you.
For mobile app development, 2019 is the year of refinement. By focusing in on condensing the scale of the mobile application and providing beautifully designed minute details on each touchpoint of consumers app developers and pushing the market towards minimal and visually aesthetic experiences that continuously draw consumers to come back.