5 Features Every Business Needs In Their Mobile App

by | Jul 24, 2019

 

There is no such thing as one size fits all when it comes to enterprise mobile app development. Developing a custom app is a great way to provide an elevated service for your consumers. Knowing what features are needed based on the industry you serve is one of the many challenges that businesses face when beginning their development process. By starting with a problem you’re trying to solve for and an associated feature set, you’ll be able to more quickly take your idea from concept to full-fledged product. Defining the scope of your app in advance will also help ensure you’re app will be completed on time and on budget. 

Although every app is unique, understanding the trends and features that are popular within your industry will help you determine what to include in order to best serve your customers. Should you include single sign-on capabilities? What about integrating with an existing back end database? By referencing examples of apps and features that already exist in the market, you’ll build a solid foundation to model your specific app features after. To help you navigate the app development process and how you should prioritize features to include, our team at Hatch Apps put together a list of the features that every enterprise should consider when building an app.

Here’s our list:

Enhanced Security (Internal and External)

At an enterprise-level, app security needs to be a top priority. Ensuring that your users can access your mobile platform without having to worry about their data being compromised is key to ensuring adoption of the software and building consumer confidence. Data security is an element that is equally important to both parties, as it will ensure your organization is protected as well as your consumers. As more and more information is stored online it is crucial to leverage best practices into your app infrastructure and build it with security at the forefront. Utilizing native tools such as 2-factor authentication as well as biometric login where available can provide your users with an added layer of protection to ensure that their information is safe.

Moreover, on the backend, it’s essential to ensure that all data passing through and being stored on your app servers is encrypted during transmission and while stored. As your developer what type of encryption they use to pressure check them against industry standards.  When using API’s ensure that the author is a trusted source, and understand the potential impacts the use of the API will have on the data you are collecting. The entire development process should be purpose-built with security in mind; doing so will ensure a product your consumers will trust and love.

Systems integration

Delivering a seamless and consistent experience is critical for consumers to want to use your mobile application. The best way to ensure that your users are getting a cohesive experience is through utilizing integrations to provide access to the content your users need at their fingertips. Integrations allow you to tap into a wealth of information and data points that you may otherwise not be able to deliver in a mobile platform. Utilizing integrations such as Stripe, Amazon Web Services, and Salesforce can ensure that the data your users need is accessible in real time. Integrations also play a key role in providing an experience that is similar to the one users would see on a desktop platform, but is optimized for a mobile experience Integrations also convey that the app is enterprise grade, distinguishing yours from others in the market that haven’t invested in this premium feature.  

In-App Chat/Inquiry Support

When it comes to doing business successfully, communication is vital. The best way to ensure that your users are happy, engaged, and retained is by giving them a way to communicate with your business and each other. Including in-app messaging provides a way for your customer success agents to handle any technical or logistical hiccups that your users may be experiencing before it balloons out of proportion into a hectic situation. In-app forums can help foster a community of peer-to-peer support if your business offers a tool to help your users connect and discuss relevant topics. In addition to providing a customer support channel, giving your users a way to communicate with either other users or your business is a great way to increase the usage of your app.  n-app messaging creates an immediate feedback loop that heightens a user’s experience with your team and your brand. It also increases app visits, making the app a vital and valuable tool. Also consider adding a contact us form in your app to collect feedback as well as less time sensitive queries. Your clients will appreciate having more convenient ways to get support when they need it most. 

Real-Time Data Sharing

Give your users unmatched access to the data they need and rely on you to continuously provide. Use your mobile app to provide real-time updates, analytics and access to critical information and data. Championing a tool that your users are already utilizing can give them unmatched utility by delivering them an on-the-go resource that they can use to access data, news, and other vital updates. In combination with push notifications and operating system based widgets, your users will be thanking you for the speed in which you can provide information.  Real-time data sharing gives new life to dashboards and newsfeeds and makes your app a utility they can’t live without.

Instant app and software updates

When a critical update needs to hit your users as soon as possible speed becomes your currency. Many mobile applications rely on users to voluntarily download a new version from the app store to patch critical issues or provide new functionality. Build your app with efficiency in mind by implementing the tools necessary to update your app instantly and remotely. 

  

Developing an app can be a complex process, but when you factor in the features that will delight your end users, the outcome is always well worth it. Start with an idea that solves a specific problem or alleviates a well-known pain point. Once you have that idea, prototyping is an essential next step. Prototyping is seen as a taboo word when it comes to developing software, but did you know you can make a functioning prototype with only pen and paper? It’s a fantastic way to get started visualizing your idea without needing a coder or designer. 

As an enterprise one of the most important things to remember when developing your app is that users are coming to you for a specific need and use case. Banking is a great example of an industry that has successfully deployed enterprise apps that factor in most of the above. Many consumers no longer need to visit brick and mortar stores because they can conduct most of their banking needs through the bank’s app – transferring funds, bill pay and even check deposit. This ultimately reduces labor costs while increasing client satisfaction. Mobile is synonymous with instantaneous and in today’s busy world, the faster you can deliver service, the longer you’ll retain clients. Building an app around these features ensures that you are providing the best experience possible. Security at the forefront supported by an unmatched utility is the recipe your business needs to launch a fantastic app. 

Start Designing Your Custom App

Start Designing Your Custom App